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The Problem with Assumptions
I personally believe that assumptions are the mother of all screw-ups when it comes to relationships in general, and business relationships in particular. When we make assumptions, we’re limiting...
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The Media Insurgency Has Begun. Viva La Revolution! ~via @Katadhin
Originally published at Collective Bias by John Andrews (@Katadhin) I’ve been thinking about Daniel Morgan recently. Mr. Morgan was a warrior charged with defeating the most powereful, organized and...
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My Buddy @greggweiss Has a Way With Words…
I met Gregg Weiss, better known to some as ScrambledGreggs, via social a few years back and have come to not only respect his intelligence, but especially his quest for knowledge, his sincerity and...
View ArticleSocial Media Action Camp… Return on Relationship Presentation (Video)
Published on Mar 1, 2013 Ted Rubin speaking at the Social Media Action Camp January 31, 2013
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Compiled notes from many students to many teachers, March 2013 ~via @emmarsr
On Sun, Mar 17, 2013 at 10:37 AM, Emma Sokoloff-Rubin <emma.sokoloffrubin@gmail.com> wrote: Hi Uncle Ted, I wanted to ask you a quick favor. I’ve taken on a challenge to organize 50 people to do...
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Who Benefits from Entertaining, Non-Brand Centric, Commercials?
What did this last round of Super Bowl ads do for the brands who created them? In my opinion, not much—when you consider the colossal price tag of the ads compared to brand perception. This past...
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Latest re-branding stupidity, J.C.Penny is now jcp???
I was going to post this back in November, and then decided to hold back. Today I passed a huge billboard near Penn Station for jcp, and found myself saying… REALLY??? So decided to resurrect… Almost...
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Personal Connection is Coming Full Circle
Personalization is the new black. The marketing and selling story of today involves knowing and seeing your customer the moment they arrive on your physical or virtual doorstep, and being able to...
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Harness the Power of Social Stories
Whether your business is selling widgets or services, success depends on thinking more in terms of delivering stories about those widgets or services and how people use them than about pumping out...
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How Collective Bias Harnesses the Power of Social Shoppers
CollectiveBiasTV Based in Bentonville, Arkansas, Collective Bias is a social shopper media company that weaves organic social content into engaging, real-life stories to create millions of impressions...
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“Life isn’t about Finding Yourself. Life is about CREATING Yourself.”...
Spending time this week at #Hispz13 has made me think a lot about all the people here who are so dedicated, intelligent, compassionate, and most important… incredibly passionate. Return on...
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“The whole universe changes.”
Originally posted by Lisa Duggan | on August 21st, 2012 | AGE 54 HOMETOWN(S) Huntington, NY @TWITTER @TedRubin ON THE WEB Ted Rubin NUMBER OF CHILDREN Two teenage girls DAY JOB Chief...
View ArticleSocial Fresh and Tweetheart TV Presents Ted Rubin… ~via @swonderlin
Published on Mar 28, 2013 Join us in Tampa, FL on April 18-19th for Social Fresh East! http://www.socialfreshconference.com Tweetheart TV’s host, Stephanie Wonderlin, interviews Ted Rubin about his...
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Building Customer Relationships with Branded Story-Telling
There are some new buzzwords in marketing going around, everything from “Collaborative Marketing” to “Relationship Marketing,” and even “Branded Content.” But what do those phrases really mean and how...
View ArticleMarketing in the Age of Media Disruption
Marketing in an age of media disruption from John Andrews
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Social Echoes Podcast… Return on Relationship Is The Real ROI ~via...
Welcome to episode #16 of Social Echoes: The True Voice Media Podcast. Awhile ago I was in a meeting with two gentleman. I was taking notes and observed the differences between them. One man spoke of...
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I am her Dad…
Had breakfast with my daughter to discuss her decision to attend Skidmore College in the Fall as a part of their Fine Arts Program. So happy that she seems totally comfortable with her decision. This...
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Want Measurable ROI from Social Media… They Key is The Shopper
Let’s discuss how brands can drive measurable ROI from social media now. This is such an important topic. ROI for many years was addressed from a longer-term perspective with respect to branding. The...
View ArticleFocus On Digital Trends – Ted Rubin video Interview by @coxbusiness
Cox Blue editor Martin Jones (@martinjonesaz) interviews Ted Rubin, Chief Social Marketing Officer at Collective Bias and co-author of the book, Return on Relationship.
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